Black Hat USA draws CISOs, security architects, enterprise security teams, and the practitioners who influence million-dollar buying decisions. While your competitors wait for badge scans, your brand is already on every attendee’s phone — reaching the security professionals and technology buyers who matter most, all show long.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
Black Hat USA draws CISOs, security architects, enterprise security teams, and the researchers who shape the direction of cybersecurity purchasing. Most exhibitors only reach the attendees who stop by their booth. Geofence advertising changes the math: your brand follows every attendee across the Mandalay Bay Convention Center and surrounding Las Vegas venues, multiplying touchpoints without multiplying your budget.
Reach Enterprise Security BuyersPut your product in front of CISOs and enterprise security procurement teams actively evaluating solutions at the show.
Target Security ArchitectsPromote demos and meetings directly to the technical decision-makers who design and specify the tools their organizations buy.
Stay Visible Between SessionsBe the brand security professionals remember on news, industry, and lifestyle apps during briefing breaks, meals, and evening networking.
Drive Booth TrafficPull security researchers and practitioners off the show floor and into your booth with targeted mobile ads during the show.
Amplify Your Speaking SlotPresenting a briefing or Arsenal session? Target attendees before and during your slot to drive a packed crowd from across the show.
Prove ROIReal-time dashboards show impressions, clicks, and engagement — no guesswork, just clear data for your marketing report.
Reserve your Black Hat USA 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Las Vegas areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who exactly will see my ads at Black Hat USA?
Any mobile device that enters the geofenced zone — the Mandalay Bay Convention Center and surrounding host hotels — during August 1–6 becomes eligible to see your ads. That means CISOs, security architects, enterprise IT buyers, researchers, and practitioners attending Black Hat USA 2026. After the show, retargeting follows those same devices for 14 days.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at Black Hat USA 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of Black Hat USA 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
