Gartner Security & Risk Management Summit · June 1–3, 2026 National Harbor, MD Gaylord National Resort
Don't just exhibit. Dominate.
While your competitors wait for badge scans, your brand is already on every attendee's phone. We geofence the Gaylord National Resort so your messaging reaches 4,500+ CISOs and security leaders on their mobile devices — all show long.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
Gartner SRM draws 4,500+ CISOs and security decision-makers — but most vendors only reach the ones who walk past their booth. Geofence advertising changes the math: your brand follows every attendee across the Gaylord National Resort, multiplying touchpoints without multiplying your budget.
Drive Booth Traffic
Pull CISOs and security leaders off the show floor and into your booth with targeted mobile ads.
Book More Meetings
Promote appointment scheduling to CISOs and security buyers at the Gaylord and nearby hotels.
Dominate Mindshare
Be the brand attendees see most — on news, business, and tech apps all week.
Reach Security Buyers
Target CISOs, security architects, and risk officers actively evaluating vendors at the show.
Amplify Your Speaking Slot
Running a session or analyst briefing? Target attendees before and during your slot to drive a packed room.
Prove ROI
Real-time dashboards show impressions, clicks, and engagement — no guesswork.
Reserve your Gartner SRM campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form below — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness with the event audience, schedule meetings, or recruit talent.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
